Binance Adopts AI for Tweets, Draws X's Scrutiny
On February 27th, cryptocurrency exchange Binance announced a shift in its social media strategy, stating its official X account had been upgraded to “Bot v4.9” and would henceforth exclusively publish AI-generated tweets. This declaration quickly drew a direct challenge from X’s Product Lead, Nikita Bier, who replied to Binance’s post with a succinct warning: “Say AI generated tweets one more time.”
X's Platform Integrity Stance
X recently blocked 99.1% of phone verifications from perceived Iranian bot accounts. Bier has publicly stated a continuous effort to suspend “AI slop accounts,” repetitive spammers, “reply guy” tactics, “auto bots,” and “infofi” (information operations finance). This enforcement extends to identifying and confirming long-suspected bot networks, such as one instance involving a crypto individual operating 26 accounts over several years across various grant programs and paid deals.
Community Reaction and Sentiment Data
The interaction between Binance and X's Product Lead, coupled with X's broader crackdown on automated content, generated cautious sentiment within the crypto community. Crypto news outlets and community members expressed concern regarding the implications for Binance and the broader use of AI in crypto social media. A crypto news aggregator highlighted a "ban threat" to the Binance account (sentiment score: 22), while another reported on the X executive’s direct rebuttal (sentiment score: -34). Beyond the immediate interaction, X's firm stance on automated content and its effect on user experience also contributed to negative sentiment. Complaints about the X algorithm's performance and reduced user reach, attributed to efforts to filter spam and bots, garnered sentiment scores as low as -68 and -20.